Change is hard...
at least that's what we've been led to believe.
LEVELS OF CHANGE
Identity – I AM
Values – I Feel, It’s Important
Belief – I Think, I Know
Potential – I Can, You Can
Behavior – I Do, I Don’t
Environment – It Is, There Is
At higher levels of Value and Identity, change takes place on an internal level and it is unconscious – and relatively effortless. That’s how I quit smoking in 1989.
Where most people attempt to make change is at the level of Behavior and Environment, which requires consciousness and effort.
Unfortunately, most people give up pretty quickly because of this.